Assistant Manager – Marketing

Responsibilities

This role is responsible for developing and executing integrated marketing strategies to enhance brand presence, drive customer engagement, and support business objectives. It ensures consistency across marketing materials, events, and digital platforms while managing internal communications, external relationships, and the marketing budget. Acting as a bridge between global and local teams, this role ensures seamless campaign execution, brand-building efforts, and sustained business growth.

Key Accountabilities

1. Brand Development and Communication

• Maintain consistent brand identity across marketing materials, product packaging, and customer touchpoints
• Oversee customer communications distribution, ensuring clear and effective messaging for various segments
• Align marketing communications with global brand messaging to enhance the customer experience
• Disseminate global updates to local employees to promote alignment and awareness

2. Marketing Strategy and Program Management

• Develop and implement integrated marketing programs aligned with business goals and market needs
• Manage marketing initiatives, ensuring timely execution, budget adherence, and successful delivery

3. Event Planning and Execution

• Plan and execute major trade shows and exhibitions, ensuring strong brand representation across all business lines, including Paint India and ICERP
• Organize customer seminars, conferences, and distributor meetings—both online and in-person—handling invitations and logistics
• Strategically coordinate participation in industry conferences to align with business objectives

4. Media Relations and PR Management

• Collaborate with the communications team in Germany to secure media placements for advertisements, technical articles, and promotional content
• Build and maintain relationships with media outlets to enhance brand visibility and engagement

5. Corporate Identity and Social Media Strategy

• Support corporate branding by providing social media content for global communication teams
• Develop and implement localized social media strategies to boost brand visibility and audience engagement

6. Promotional Activities and Product Launches

• Execute promotional campaigns, contests, and events to strengthen brand engagement and loyalty
• Oversee procurement and distribution of promotional items, including giveaways from BYK Germany and locally sourced materials
• Support new product launches with go-to-market strategies to ensure smooth execution across marketing channels

7. Market Research and Intelligence

• Conduct market analysis, gather customer insights, and track competitor activities to guide marketing strategies and business decisions

8. Marketing Budget Oversight

• Lead the annual marketing budget planning in alignment with the global Long-Range Planning (LRP) process
• Monitor expenditures to ensure efficient resource allocation and cost-effectiveness

9. Vendor and Partner Management

• Oversee relationships with external vendors, event organizers, suppliers, and agencies, ensuring quality deliverables and timely execution

These accountabilities may be extended to enhance the impact of the role on business and innovation.